Writing and Investing

Comparing both in a not so straight forward way

Photo by hannah grace on Unsplash

A couple of weeks ago, I had dinner with an aspiring content creator. We’ll call him Mike. He’s been creating content for three years, but has struggled to build an audience. When I asked him about his distribution strategy, he told me he’s re-purposing his content for all the major social media platforms: Twitter, Facebook, Instagram, YouTube, and Snapchat. The plethora of options has paralyzed him. He can’t commit to a single platform, and committing to all of them is too much work. He’s become discouraged at what feels like an impossible situation.

Expect a small number of articles to outperform the rest.

Thousands of people, and maybe even you, are making the same mistake as Mike. Do less. Concentrate your efforts

Cut the losers and let the winners run.

Your success won’t come from any one piece of work. It will come from your overall body of work. When people think about the return on investment of writing, they overestimate the short-term benefits but under-estimate the long-term ones. Consistency is the name of the game. Without a consistent writing habit, you won’t succeed as a writer. Start slowly, keep writing, and don’t stop.

Writing is the beginning, not the end.

The ultimate goal of building a personal brand is to have a “Personal Monopoly.”

You want to be known as the best thinker in a skill or a topic. A Personal Monopoly is the unique intersection of your knowledge, personality, and skills that nobody else can compete with. Personal Monopolies aren’t found. They’re created.

Don’t be a trend chaser.

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writing on personal finance, investing and other ideas

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